A handful of Indian fashion designers have made their mark in the market, but fashion aficionados haven't heard much about Indian fashion clothes. An online fashion portal promoting Indian fashion clothes has raised over $16 million in its second round of funding and aims to give greater exposure to Indian fashion clothes through online fashion shopping.
The portal offers online fashion shopping only to its members and along with Indian clothes it also sells traditional Indian décor, jewelry and crafts. The fashion portal caters to high-end fashion market and has a strong supply base in India. The founder, Sanjay Guleria, aims to bank on the appeal for Indian culture to build a stronger brand and carve its place in the field of fashion.