Jay Chou, a prominent Taiwanese entertainer known by locals for his singing and acting abilities has recently taken the leap into the Hollywood market, starring alongside Seth Rogen for the 2011 feature 'The Green Hornet'. Back home, not only is he familiar for his star power in the music and film industry, he is also a fashion icon for many Taiwanese youths.

In 2009 he was named as one of the most 25 influential people in Asia by CNN, being dubbed as the "entertainer extraordinaire". This superstar power has also allowed him to influence youth culture and the fashion scene. He has shown his interest in mens fashion through recently becoming the co-owner of PHANTACi, one of the hottest fashion stores in Taipei.